Influencing Factors Analysis of China Metropolis Online Business Based on SEM

This study aims at identifying the factors that affect development of online business China’s metropolis from perspective innovation diffusion theory. Firstly, nine hypotheses may have influence on web are extracted according to theory based related foreign and domestic literatures’ review, a structural equation affecting is constructed. Data gathered by questionnaires sample survey then. Reliability test observed variables processed SPSS, AMOS verifies overall fitting goodness model. Moreover, with path coefficient latent variable calculated out. Studies shown five factors, including changing risk model, convenience system using, degree competition same industry, pressure partners support corporate chief executives strongly. These conclusions provide basis for decision-making in China's business.